Fratelli Martini Secondo Luigi spa is a true family company, not only because it is led by Gianni and Eleonora Martini, but rather because its heart beats thanks to a large group of people: the 1200 grape-growing families coming from lower Piedmont that work their lands for the company with passion and dedication. Each family has its own vineyards that are lovingly and expertly tended to with the support of the company’s agronomists and oenologists. Following the harvest, the fruit of this work are handed over to the Martini Family with the certainty that a great international success will be drawn from it. These people are the real engine behind the company and the inspiration for the company to continuously improve for the benefit of the whole extended family.
To continue our tradition, this year the contributing shareholders at Fratelli Martini Secondo Luigi met to celebrate the new harvest season and for one other important reason: to celebrate the company’s seventieth anniversary. Over nine hundred people were invited, and as soon as they arrived, they were able to see how far along the work had come on the new production departments, equipped with the most sophisticated modern machinery. Their visit continued on the first floor of the Magnificat barrel cellar, where they were able to enjoy a welcome aperitif in the comfortable atmosphere created by the four vineyards that grow on its roof (nebbiolo, barbera, dolcetto and moscato), The event continued in the large room on the lower floor, the wine temple with its barrels and barriques, where the 23rd conference took place. At that time, the public listened to Gianni Martini describe the projects that are planned for the future and Eleonora Martini explain the company’s new marketing and communication strategies. Several other guests took the microphone after them. This was an unusual edition, not only because of the event’s content, but also due to the location of the gala dinner, which featured an exquisite selection of top level cuisine. Unlike previous years, in fact, guests were accommodated in an area of the company known for the occasion as the “Ristorante Magnificat”. Eighty lighted tables were set up and on the four walls, video projections of the vineyards were shown along with product advertisements from national and foreign media. The evening was full of excitement, a celebration of conviviality and a chance to share the projects that are yet to come.
