The massive TV and web planning for the first half of the year kicks off on the Sanremo stage, the most important media event of the year with an average of 50% share, thanks to a targeted TV and web campaign. The 30-second spot showcasing the mysterious charm of Casa Sant’Orsola Prosecco will have a premium placement to reach the over 10,000,000 expected viewers. The digital presence will include pre-roll videos and branding on Rai.it and Rai.tv homepages.

The Victory Bubbles for the Best of F1

The association of Casa Sant’Orsola’s quality with speed and thirst for victory continues with TV commercials airing during all live RAI broadcasts of the 2016 Formula 1 championship, the true championship for connoisseurs.

The Giro d’Italia is savored with Casa Sant’Orsola.

In May, the Pink Jersey will be the protagonist of the days for all Italians, and Casa Sant’Orsola, with its Prosecco, will make the live coverage of the various stages even cooler. Three unmissable events that will guarantee great coverage for CASA SANT’ORSOLA, fueling the desire to toast with us.