From December 10th to 16th, Casa Sant’Orsola Prosecco Luxury and Prosecco Rosè will be sponsors of the pre-evening show “CADUTA LIBERA,” around 7:35 PM, hosted by Gerry Scotti, with a 40-second Telepromotion. Additionally, there will be a Brand Video at the opening and closing of each episode.

From December 25th to 30th, Casa Sant’Orsola will sponsor “Striscia La Notizia,” hosted by Ezio Greggio and Enzo Iachetti, with a 65-second Telepromotion around 7:42 PM, presented by Elisabetta Gregoraci and Le Veline. Again, there will be a Brand Video at the opening and closing of each episode.

Over 1200 Casa Sant’Orsola Brand Videos will air throughout December on all Mediaset channels.

From December 3rd to 9th, Casa Sant’Orsola Althaia will be a sponsor of the pre-evening show “CADUTA LIBERA” around 7:15 PM, hosted by Gerry Scotti, with a 60-second Telepromotion. Additionally, there will be a Brand Video at the opening and closing of each episode.

Throughout the month of December, Elisabetta Gregoraci will be the Brand Ambassador of Sant’Orsola Althaia through her Instagram profile with over 2 million followers. She will be posting Reels and Stories.

Service aired on Channel 5 during the episode of X-Style TV on Tuesday, June 27th at 11:30 PM. X-Style on Channel 5 on the occasion of the Sant’Orsola Grand Gala on Thursday, June 8th at the stunning Magnificat, where the new Althaia line was presented.

The Prosecco Millesimato D.O.C. Extra Dry Luxury by Casa Sant’Orsola is the best-selling Prosecco DOC in Italy.
Brands Award 2022, organized by GDOWEEK, MARK UP, and Gruppo Editoriale Tecniche Nuove and concluded on the evening of July 7, 2022, saw all consumer goods currently on the market competing against each other.
The Prosecco Millesimato D.O.C. Extra Dry Luxury by Casa Sant’Orsola emerged as the top-selling product in the overall ranking “performance per existing product,” in the Alcoholic Beverages and Beers category.
Made from Glera grapes, it satisfies the needs of the most demanding consumers thanks to its fine and persistent perlage, intense aromatic bouquet, and pleasantly dry and fruity flavor.
The brand selection criteria are objective and based on sales data from IRI Italia. The rankings take into account the numbers recorded throughout 2021, relating to market share growth and sales value derived from HYPER, Super, and LSP. Furthermore, the products in nomination are subsequently evaluated by consumers and a jury composed of buyers and directors of Organized Distribution.
This result is a recognition of strategic choices and innovation in the production and marketing of quality wines, contributing to the overall growth of Casa Sant’Orsola and Fratelli Martini SpA.

Fratelli Martini SpA, known in Italy for the Casa Sant’Orsola brand and worldwide with the CANTI brand, is among the top 10 Italian wine companies by revenue. Founded in 1947 by Secondo Martini, it is currently led by Gianni Martini and the third generation Eleonora Martini, who strongly believe that only the combination of tradition and innovation can generate successful and distinctive wines and sparkling wines within an increasingly standardized and globalized market segment.

From December 13th to 26th, Sant’Orsola Prosecco Luxury at Conto alla Rovescia with Gerry Scotti.

From December 27th, 2020 to January 2nd, 2021, on Channel 5, hosted by Ficarra and Picone, Sant’Orsola Prosecco Luxury will be a sponsor of “Striscia la Notizia” with an 8-second Promo Brand Video airing at 7:30 PM during TG5 (the Channel 5 news), followed by a 60-second Long Video featuring Gabibbo and Le Veline, in addition to Brand Videos at the beginning and end of the broadcast.

Casa Sant’Orsola, an icon of Italian wine, has announced a new marketing strategy focused on collaborating with prominent testimonials. This partnership aims to convey the brand’s values and enrich the consumer experience through authentic testimonials.

Carefully selected testimonials share their passion for wine and their experience with the company’s products, creating an emotional bond with the audience. Beyond promotion, they collaborate creatively to explore new ways to present the wines and offer engaging experiences.

This synergy promises a lasting impact, building a strong relationship with consumers and taking Casa Sant’Orsola’s wine experience to new heights.

From December 23rd to 29th, Gerry Scotti will host the 60-second Telepromotion with Sant’Orsola Prosecco Luxury during the broadcast of The Wall.
Additionally, there will be an 8-second Brand Video at the beginning and end of each episode.

From the 24th to the 29th, during TG5, the promo video will air within the program, along with a 60-second Telepromotion featuring Gabibbo, Le Veline, and Giuliana Moreira

Sant’Orsola will launch a SPECTACULAR CAMPAIGN on all RAI networks from December 15th to 31st.

Over 400 15-second SPOTS will burst into PRIME TIME during the most-watched programs.

MORE KING, MORE PARTY!