RAI Campaign
The Sant’Orsola Prosecco commercial bursts in with an intense campaign on Rai networks during prime-time programs. (more…)
The Sant’Orsola Prosecco commercial bursts in with an intense campaign on Rai networks during prime-time programs. (more…)
Over 400 15-second and 30-second spots will air during PRIME TIME in the most-watched programs:
Ballando con le Stelle
Affari Tuoi
Tale e Quale Show
Chi l’ha Visto?
Che Tempo Che Fa
More celebration at your Christmas.
The massive TV and web planning for the first half of the year kicks off on the Sanremo stage, the most important media event of the year with an average of 50% share, thanks to a targeted TV and web campaign. The 30-second spot showcasing the mysterious charm of Casa Sant’Orsola Prosecco will have a premium placement to reach the over 10,000,000 expected viewers. The digital presence will include pre-roll videos and branding on Rai.it and Rai.tv homepages.
The association of Casa Sant’Orsola’s quality with speed and thirst for victory continues with TV commercials airing during all live RAI broadcasts of the 2016 Formula 1 championship, the true championship for connoisseurs.
In May, the Pink Jersey will be the protagonist of the days for all Italians, and Casa Sant’Orsola, with its Prosecco, will make the live coverage of the various stages even cooler. Three unmissable events that will guarantee great coverage for CASA SANT’ORSOLA, fueling the desire to toast with us.
Casa Sant’Orsola loves challenges and could not help but bind to great emotions that only Formula One can give. This season, the flagship brand of Fratelli Martini sponsors the RAI live tv dedicated to Formula One. We expect unforgettable moments, full of adrenaline, to live with enthusiasm and with a good glass of Sant’Orsola!
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